Which commission tier applies to you
Apple's App Store commission is not a single number, and since the EU terms took their own path it is not even a single set of numbers. Which band you are in usually matters more to your bottom line than any processor fee you could negotiate.
On most storefronts the standard rate is 30% of the customer-facing price, net of any tax Apple collects on that sale. Developers accepted into the App Store Small Business Program pay 15% instead, provided proceeds stayed under the program's annual threshold in the prior calendar year and the account meets Apple's eligibility criteria. Auto-renewable subscriptions drop to 15% after a subscriber has been paying for more than twelve consecutive months, independently of the Small Business Program.
In the EU, the unified business terms effective 1 October 2026 restate those bands as 26% standard and 15% reduced for Apple In-App Purchase, with separate 20% and 10% rates when you take payment through your own processor. Switch the region control above and the tier updates with it.
The subscription rule is the one teams most often forget to model. A subscription business with low churn gradually shifts a growing share of its revenue into the reduced band, so a blended effective rate is a more realistic planning input than the headline number.
Why the headline rate is not your effective rate
In storefronts where Apple collects and remits the consumption tax, it deducts that tax from the customer price before applying its commission, so the commission base is smaller than the sticker price. Your own payment processor works the other way: it charges its percentage on the full amount the card was charged, tax included. Toggle the tax handling control above and both rules are applied, which is why the two columns do not move by the same amount.
Refunds, chargebacks, and price parity across storefronts also erode what you actually bank, and none of those show up in a commission percentage. The number worth optimising is net proceeds per month, not the commission rate itself.
What this calculator models
This tool resolves Apple's fee from a dated rule set for the region, distribution channel, payment method, program, and business model you select, then adds an editable processor fee and an optional VAT estimate. It reports monthly and annual net proceeds for two scenarios side by side.
Because the fee comes from a rule set rather than a hardcoded percentage, the alternative-payment scenario is not assumed to be Apple-free. Where a region charges a reduced commission or a Core Technology Commission on that path, it appears as its own line in the fee breakdown.
It deliberately does not attempt to predict your business outcome. Install-based fees, currency conversion, marketing spend, and payment-related support load are not modelled. Treat the output as a directional comparison you can sanity-check against your own reporting.