APP STORE FEE SIMULATOR · MONETIZATION DECISION TOOL

Compare your real App Store economics.

Apple’s fee depends on where you distribute, how you take payment, and which terms apply on the date you pick. See what you actually keep in each case.

01 Configure02 Compare03 Decide
01 / INPUT

Set your baseline.

One clean estimate. No account,
no spreadsheet, no guesswork.

European Union · 2026 Unified Business TermsTakes effect Oct 1, 2026

Apple's unified EU business terms replace the Alternative Terms Addendum and the StoreKit External Purchase Link Entitlement Addendum. Initial Acquisition Fee and Store Services Fee are removed; digital transactions outside the App Store carry a Core Technology Commission.

  • 26% Apple In-App Purchase
  • 20% alternative payment in the App Store
  • 15% / 10% program rates
  • 5% Core Technology Commission outside the App Store

These are separate rule sets — switching reloads the rates and recalculates every number below.

CONFIGURATION STEP 1 OF 2
Monthly revenue in EUR
€
Business model
Tax handling
PAYMENT PATH STEP 2 OF 2
Distribution
Payment method
Effective date Rules resolved as of Oct 1, 2026.
ESTIMATED PROCEEDS live estimate
€8,500.00
per month after fees
EU · 2026 Unified Business TermsTakes effect Oct 1, 2026
Gross revenue€10,000.00
Apple feesApp Store Commission · 15.0%−€1,500.00
Payment processingIncluded in Apple commissionIncluded
Effective fee15.0%
Fee breakdown+
Gross revenue€10,000.00
App Store Commission15.0%−€1,500.00
TaxExcluded
Net proceeds€8,500.00

App Store Small Business Program reduced commission.

02 / COMPARE

Make the trade-off visible.

Same revenue. Two scenarios.
One decision with context.

SCENARIOAApp Store · Apple IAPBApp Store · Stripe
Gross€10,000.00€10,000.00
Apple fees€1,500.00App Store Commission · 15.0%€1,000.00App Store Commission · 10.0%
ProcessorIncluded€290.00
Net€8,500.00€8,710.00
Effective fee15.0%12.9%

Both columns assume no conversion loss. Your expected loss is applied in the break-even section below.

APP STORE · STRIPE · AT 5.0% CONVERSION LOSS−€225.50 / month−€2,706.00 / year
↙
UNDER THESE ASSUMPTIONS

App Store · Apple IAP currently yields €225.50 more / month

If external checkout reduces conversion by more than 2.4%, App Store · Apple IAP produces higher proceeds.

2.4%break-even conversion loss−€2,706.00 / year for scenario B
03 / BREAK-EVEN

How much conversion
can you afford to lose?

The number Apple’s commission
doesn’t tell you.

APP STORE · STRIPE
2.4%

break-even conversion loss

Scenario B stays ahead as long as purchase conversion falls by less than 2.4% versus App Store · Apple IAP.

Expected conversion loss5.0%
break-even
0%10%20%
App Store · Apple IAP€8,500.00
App Store · Stripe at 5.0%€8,274.50
Difference−€225.50
04 / ASSUMPTIONS

Keep the model honest.

REGIONEuropean Union
EFFECTIVE DATEOct 1, 2026
DISTRIBUTIONApp Store
PAYMENT METHODApple In-App Purchase
APPLE PROGRAMSmall Business Program
BUSINESS MODELSubscription · First year
PROCESSORNot selected
PROCESSOR FEEIncluded in Apple commission
TAX HANDLINGNot included
POLICY VERSION
REGIONEuropean Union
POLICY SET2026 Unified Business Terms
VERSION2026.10
EFFECTIVEOct 1, 2026 onwards
LAST VERIFIEDAug 19, 2026
SOURCES

Every Apple fee above is resolved from the dated rule set for the region, distribution channel, payment method, and program you selected — none of it is hardcoded. Taxes remain estimates and vary with your entity, customer location, and merchant-of-record arrangement. Install-based fees, currency conversion, refunds, and support cost are not modeled.

05 / FAQ

Before you act.

Useful context for a directional
business decision.

What does the break-even number mean?+

It is the maximum conversion loss the alternative-payment scenario can absorb before the Apple IAP scenario produces more estimated proceeds. It is a comparison tool, not financial or legal advice.

Why are taxes not included by default?+

Tax treatment depends on your entity, customer location, VAT registration, and merchant-of-record arrangement. Enable the estimate only when it reflects your modeling assumptions.

Does Apple charge nothing when I use my own payment processor?+

No. Under the EU business terms effective 1 October 2026, App Store distribution with an alternative payment method still carries a 20% commission, or 10% for reduced-rate cases, and distribution outside the App Store carries a 5% Core Technology Commission. Every Apple fee shown here comes from the rule set for the region and date you selected.